How To Write Vacation Rental Listing Descriptions That Sell

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When people scroll through listings, the pictures are the first thing they see.

The thing is, having high-quality pictures are not enough. It’s actually the listing description that can seal the deal for your future guests.

Having an engaging, informative, and enticing listing description is important if you want to attract as many guests as you want for your Scottsdale vacation rental.

8 Tips For Writing Your Winning Listing Description

Understanding Your Audience

Before you start writing your listing description, you need to understand who your target guests are.

If your listing is in Scottsdale, you might have a mix of retirees looking for warm winters, familiers looking for a fun weekend getaway, or some young adults looking for an adventure at a trendy vacation spot.

You need to tailor your message to your target guests.

For example, if you want to attract retirees, you can highlight local golf courses and quiet neigborhoods that they can spend some time at. If you want to attract families, you can mention local attractions like the OdySea Aquarium or McCormick-Stillman Railroad Park.

When you tailor your message to attract a specific target audience, they’re more likely to choose your vacation rental because you’re offering that they’re most likely looking for.

Showcase the Special Touches

Scottsdale’s rental market is a tough one, so you need to make sure your vacation rental stands out.

Think about this: What makes your Scottsdale vacation rental different from others out there? Do you have a breathtaking view of Camelback Mountain? Is there a luxurious heated pool in the backyard? Or maybe your vacation rental is close to Old Town Scottsdale’s nightlife?

Highlighting these special touches and key features in your listing description can help entice more people to choose your Scottsdale vacation rental over others. 

When you describe it, your words should be able to paint a very vivid picture of what it’s like to stay at your property. These guests haven’t been there, so with the right images and words, you should be able to give them a taste.

Use descriptive language that engages the senses. Say that the bedding is so soft and plush that it feels like sleeping on a cloud after a tiring hike. Describe how amazing it is to cool off by the pool while basking in the warmth of the Arizona sun.

Try and be more specific too and not just say you have a nice or beautiful kitchen. Anyone can have that. Instead, say that you have a “gourmet kitchen with state-of-the-art appliances, granite countertops, and a spacious island perfect for entertaining.”

Sell the Scottsdale Experience

Location is a huge selling point for any vacation rental. So, you also need to highlight what makes your property’s location special. 

Maybe your vacation rental is within walking distance of Scottsdale’s top rated restaurants and art galleries? Or maybe there’s a convenient hiking trail nearby. Wherever you vacation rental is, you need to make sure people know that it’s located at the best place.

You can say something like: “Our property is just a short stroll from Old Town Scottsdale, where you can explore a variety of art galleries, dine at top-rated restaurants, and enjoy the vibrant nightlife.”

Setting the Right Expectations

Of course, while you may want to keep showing off the best features of your vacation rental, you also need to be honest about what your rental offers.

You can’t just paint a picture of a heavenly getaway just for the guests to uncover issues later on. This won’t be good for the reviews. Plus, if you’re honest from the beginning, you can also build trust because you’re letting the guests know what to expect.

If your property is a bit small, you can describe it as a “charming, intimate space perfect for couples or solo travelers.” Don’t say it’s spacious when it’s not. This sets the right expectations for your guests and helps them make informed decisions.

Easy-to-Read Listings Win

Yes, you should be descriptive but don’t be too wordy and don’t have chunks of text too. Most people are just skimming though various property listings so you want to inform them right away before they scroll away.

Keep it simple and clear. Your listing should be easy to read. Use short paragraphs, bullet points, and subheadings to break up the text and make it easier to digest.

For example:

  • Bedrooms: 3
  • Bathrooms: 2.5
  • Amenities: Heated pool, fully equipped kitchen, free Wi-Fi, smart TV

Covering All the Bases

Make sure your description covers all the essential details that your guests might want to know. This includes the number of bedrooms and bathrooms, essential amenities, and any unique features. This lets guests know what exactly you’re offering.

An example could be something like: “Our three-bedroom, two-and-a-half-bathroom home features a fully equipped kitchen, a spacious living area with a smart TV, and a heated pool. Enjoy free Wi-Fi, complimentary toiletries, and fresh linens during your stay.”

Use High-Quality Photos

High-quality images that match your listing’s description is also very important. If they can read about it and see it, they’re more likely to trust your listing and choose it over others. 

You should consider hiring a professional photographer who specializes in real estate or vacation rentals. They know how to best capture the features of your vacation rental.

When uploading pictures for your listing, be sure to include photos of every room as well as the outdoor spaces. Highlight special features like a cozy fireplace, a luxurious bathroom, or a beautifully landscaped yard.

Encourage Bookings with Confidence

End your listing with a clear and inviting call to action. Encourage guests to book now and assure them that they’ll have a great experience.

An example of a good call to action is something like: “Ready to experience the best of Scottsdale? Book your stay with us today and enjoy a relaxing vacation in our stunning home. Have any questions? Don’t hesitate to reach out – we’re here to help!”

Sealing the Deal with Your Description

Creating an engaging and informative listing description for your Scottsdale vacation rental can help you attract more guests and get more bookings.

By knowing and understanding these 8 tips for writing your winning listing description, you can paint your guests a vivid picture of what it’s like to stay at your vacation rental.

When you can make them picture and imagine an amazing time, while keeping it transparent and real as well, you’re more likely to not only get more bookings but repeat guests as well.

But you don’t have to do it alone. 

A reputable vacation rental management company can help you write the best listings to get more bookings.

Here at Cactus Vacation Rentals, we can create the best listings that highlight your property’s unique features, attract the right guests, and ensure your rental stands out in the competitive Scottsdale market. 

Let us help you maximize your bookings and provide an exceptional experience for your guests. Reach out to us today to learn more about our services and how we can assist you in making your Scottsdale vacation rental a top choice for travelers.


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