Why Events and Festivals Influence Scottsdale Vacation Rentals’ Rental Demand

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If you’re wondering why your Scottsdale vacation rental has more bookings during certain times of the year, well, the answer might be simpler than you think. 

Events and festivals are the lifeblood of Scottsdale, Arizona. It draws in visitors from nearby and faraway places.

As a vacation rental owner, understanding how these events influence rental demand can help 

How Local Events And Festivals Boost Rental Demand

Local events create a lively atmosphere that attracts visitors looking for a memorable experience. These events can range from community fairs to concerts. People who want to go to these events are usually looking for short-term accommodation nearby, which is where your vacation rental comes in.

1. The Magic of Major Festivals in Scottsdale

Major festivals get a lot of tourists every year which significantly boosts rental demand. Scottsdale hosts a variety of these large-scale events throughout the year. Each of these major festivals offers unique experiences.

The Scottsdale Culinary Festival, which draws about 40,000 people,  is one of the longest-running culinary festivals in the country. It brings together food lovers from all over. This festival features top chefs, delicious food, and live entertainment. 

Another major event is Scottsdale Arts’ Canal Convergence. It showcases large-scale art installations along the Scottsdale waterfront. This is a free public art event that attracts art enthusiasts.

2. Sporting Events and Rental Surge

Scottsdale is also known for its sporting events which draws in huge crowds and creates a surge in rental demand. From golf tournaments to horse shows, these events are great for attract people who like to attend sports events.

The Waste Management Phoenix Open, held at TPC Scottsdale, is one of the biggest events on the PGA Tour. This gold tournament attracts thousands of visitors each year. Plus, it’s also known to have a great party atmosphere.

The Scottsdale Arabian Horse Show is another major event that brings in visitors from around the globe. This prestigious event showcases some of the best Arabian horses and offers a variety of competitions and exhibitions.

3. Seasonal Festivals

Seasonal festivals add a special charm to Scottsdale. It significantly impacts rental demand during certain times of the year. These festivals celebrate the spirit of each season and it attracts visitors who want to enjoy these festive activities.

Christmas at the Princess is a holiday event hosted by the Fairmont Scottsdale Princess. It has everything you need to create a winter wonderland in the desert which includes ice skating, light shows, and holiday markets. 

Another popular seasonal favorite is the Scottsdale Arts Festival which happens in the Spring. You got everything from local and national artists, live music, and food vendors. Music and art lovers will want a convenient place to stay during this festival. 

4. Boost from Local Food and Wine Events

Local food and wine events are perfect for visitors who want to indulge in Scottsdale’s vibrant food scene. Many foodies and wine lovers go to Scottsdale for these events specifically.

There’s the Scottsdale Culinary Festival, Arizona Wine & Dine, and Scottsdale’s Uncorked & Unplugged. Some of these events offer wine tastings, gourmet food, and live entertainment. It’s perfect for people who want to indulge in culinary experiences. 

5. Attraction of Art Shows and Exhibitions

Art shows and exhibitions are also popular in Scottsdale and bring in a lot of tourists. Scottsdale has a thriving art scene that offers several events that can increase local rental bookings.

The Scottsdale ArtWalk happens every Thursday evening. It transforms downtown Scottsdale into an open-air art gallery. Visitors can stroll through galleries, enjoy live music, and experience the local art scene. 

The Celebration of Fine Art is another event that draws in artists and collectors from across the country. This is a 10-week-long event and it showcases a variety of art forms and it also offers an immersive experience for its attendees.

Leveraging Events for More Bookings

As a vacation rental owner, it’s important to leverage the these events to get more bookings and here’s how you can do it:

  1. Update Your Listings. Make you update your property’s listing descriptions to mention how close it is to upcoming events. Guests who specifically go to Scottsdale for these events or visitors who want a fun experience would want to stay somewhere close.
  2. Adjust Pricing. Consider dynamic pricing strategies that reflect the increased demand during event periods. While it’s important to stay competitive, don’t hesitate to raise your rates slightly to capitalize on the high demand.
  3. Offer Special Packages. Create event-specific welcome packages for your guests. This can include perks like free parking, early check-in, or discounts for extended stays. These incentives can make your property more appealing to potential guests.
  4. Enhance Marketing Efforts. Use social media and email marketing to promote your property around event dates. Share local event calendars and emphasize how staying at your property can make the experience so much better

Collaborating with Event Organizers

You can also try and collaborate with event organizers for a mutually beneficial relationship and here’s how you can do it:

  1. Reach Out Early. Contact event organizers well in advance to discuss potential partnerships. Offer your property as a recommended accommodation option for event attendees.
  2. Offer Discounts. Provide special rates or discounts for event participants and promote these deals through the event’s marketing channels.
  3. Cross-Promote. Collaborate on cross-promotion efforts, such as featuring the event on your property’s website and social media, and having your property listed on the event’s website or brochures.

Preparing Your Property for Event-Goers

Make sure your property meets the needs of guests who’ll be attending these events and here are some tips to do it:

  1. Comfort and Convenience. Provide essential amenities like high-speed Wi-Fi, comfortable bedding, and fully equipped kitchens to make guests feel at home. 
  2. Local Guides. Create a welcome guide that includes information about the event, local attractions, and dining options. This can enhance the guest experience and show that you care about their stay.
  3. Transportation. Offer information about local transportation options, including public transit, rideshare services, and parking details for the event.

Embrace the Event-Driven Opportunities

Events and festivals bring in tourists and guests from all over which is perfect for rental demand for Scottsdale vacation rentals.

By staying informed about local events, adjusting your marketing strategies, and enhancing your property to cater to event attendees, you can significantly boost your bookings and revenue.

A reputable vacation rental management company like Cactus Vacation Rentals can help you promote and market your property as the perfect stay for Scottsdale’s events and festivals. 

We also handle everything from maintenance to ensuring your guests have an amazing stay.

Contact us today to learn more about how we can help you leverage Scottsdale’s vibrant events and festival scene.

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