6 Tips to Create Compelling Ads for Your Scottsdale Vacation Rental

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Scottsdale Arizona is definitely a hot market when it comes to vacation rentals. With the stunning desert landscapes, vibrant arts scene, and the world-class golf courses, it’s no wonder many tourists and people from all over go here.

Now, the question is, how do you get these people to choose your vacation rental as their go to place for that memorable stay? How do you make sure that your Scottsdale vacation rental stands out among the intense competition?

Well, the answer is: crafting compelling ads. 

In this article, we’ll show you how exactly you can do that with 6 very simple tips that can help you catch the eye of potential guests.

Tips to Create Vacation Rental Ads That Stand Out

1. Pinpoint Who’s Coming to Stay

The first thing you need to do is to identify who your ideal guest is. 

Scottsdale gets a pretty diverse crowd, from families looking for some fun in the sun to golf enthusiasts aiming to hit some of the world-renowned golf courses in Scottsdale. There are also business travelers attending conferences and events in the area, couples looking for a romantic desert getaway, and retirees looking for a relaxing and luxurious stay.

By pinpointing and understanding who you’re targeting, you can tailor your ads better so that it speaks directly to what they are looking for for a vacation rental. 

Let’s say that your Scottsdale vacation rental is close to a family-friendly attraction like the OdySea Aquarium or it has a kid-friendly pool. This is perfect for families who want to go out on a vacation with their kids so if they are your target guests, be sure to highlight these features for them.

2. Make Your Brand Memorable for Guests

You need to make your brand standout because a strong and memorable brand can set your Scottsdale vacation rental apart from the competition.

Have a consistent theme across your listings. Include a distinct logo, a consistent color scheme, and a unified message for your target audience. These can also make people easily remember you by associating the style, theme, and color with your brand.

If your Scottsdale vacation rental offers a peaceful retreat away from the busy streets, use serene colors like soft and muted shades. This includes light blues, gentle greens, warm grays, or soft lavenders. You can also use calm tones in your advertising content. This means using a language that is gentle and welcoming.

3. Add High Quality Photos of Your Property

Of course, you can’t forget having high-quality photos. This is also a great opportunity to hire professional photographers because they are well equipped to showcase your property in the best light.

You can also include a video tour to give potential guests a real feel or a sneak peak of what it will be like.

Be sure that you showcase any unique amenities or features that youor Scottsdale vacation rental has, like state-of-the-art kitchen appliances or a sparkling pool. 

Maybe you can even include a panoramic video of your home’s interior or if you have the budget, a drone shot of the surrounding Sonoran Desert.

These kinds of imagery can help persuade guests to choose your vacation rental.

When it comes to writing listing descriptions, be sure to be vivid and detailed. This compliments the imagery you have going on. Mention the plush, comfortable beds, or the short walk to local Scottsdale coffee shops and boutiques. 

If you’re not confident in your writing skills, it might also be worth it to hire a professional copywriter or hire a professional vacation rental management company like Cactus Vacation Rentals because they can handle all of that for you.

4. Post Your Listing in Different Platforms

Don’t just stick to one platform too. List your property on as many vacation rental sites as you can because this helps increase your visibility. 

Platforms like Airbnb, VRBO, and Booking.com are a good start, but maybe you can also consider niche sites. These niche sites can help you find specific types of travelers.

Using dynamic pricing tools can also help you adjust your rates based on the season and local events—like the annual Scottsdale Art Festival. So, you can make sure that your pricing is always competitive.

5. Use Guest Reviews to Your Advantage

Positive reviews are a goldmine. Including glowing testimonials from your past guests in your ads can help show off the quality of your Scottsdale vacation rental and the service you provide as a host. 

After a guest stays, encourage them to leave a review by sending a thank-you email. You can also offer a small incentive, like a discount on their future bookings if they leave a review. 

6. Engage and Connect with Guests Online

Use social media to connect with potential guests. You can use Instagram to post beautiful shots of your property and let people know about some stories about local Scottsdale events or attractions. 

You can also use Facebook ads to reach specific demographics, such as families or young professionals who show interest in travel to Arizona. Be sure to engage in the comments and if anyone asks questions, make sure to reply immediately. This helps you build a relationship with your potential guests and hopefully lead to bookings.

Engage with comments and questions promptly to build relationships and trust, which can lead to bookings.

How to Use Social Media to Promote Your Listing

To truly make your Scottsdale vacation rental stand out, you need to write listing descriptions that sell. Whether it’s emphasizing the luxurious amenities like a heated pool or showcasing proximity to local attractions like Old Town Scottsdale, your listing should not just enumerate features but sell an unforgettable experience. Vivid descriptions that evoke the comfort and excitement of staying at your property can significantly enhance its appeal.

Aside from writing a compelling listing, you need to use social media to advertise your Scottsdale vacation rental. Platforms like Instagram and Facebook can help you showcase high-quality visuals of your rental and the beautiful Scottsdale surroundings. Engaging content such as Instagram Stories or Reels can keep your audience interested and make your rental top of mind. 

By combining detailed listings with dynamic social media interactions, you create a powerful narrative that captivates and converts potential guests.

Making Your Scottsdale Vacation Rental Stand Out

As a vacation rental owner, it’s important that your vacation rental stands out. It’s a competitive market out there and the competition is tough.

By following these 6 simple and straightforward tips, you can enhance the appeal of your Scottsdale vacation rental and increase your chances of securing bookings. 

Remember, a great ad is just the beginning. 

You can also consider partnering with a reliable vacation rental management company like Cactus Vacation Rentals.

Our expert team can handle all the marketing for you to ensure that your property stands out so you can maximize your bookings. 

We also do maintenance and ensure that your guests have a safe and amazing time during their stay.

Contact us today to learn more about how we can make your Scottsdale vacation rental shine in Scottsdale.


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